Editing Checklist

The checklist below is a general guideline for editors to follow when proofreading copy. While your specific campaigns may call for more or less requirements, you should typically follow the steps below when editing. 

Read the Style Guide for the Campaign

✅ Article Title

  • Properly capitalized 
  • Exactly matches the campaign keyword (unless the writer is advised to create a title)

✅ Copy meets the word count

✅ If the assignment calls for links - Make sure it includes the proper link(s) (If directed by the style guide)

  • The link(s) work
  • The anchor text(s) exactly matched the optional field 
  •  Link(s) are not in the first paragraph
  •  Link(s) are naturally inserted in the content

✅ Content

  • Follows the directions of the Style Guide (Editors should be very familiar with the Style Guide directions)
  • Does not mention competitors (including photo attribution)
  • Includes an introduction, subheadings, and a conclusion
  • All elements are separated by one space
  • Paragraphs are formatted with Paragraph text
  • Subheadings are formatted with heading hierarchy starting with Heading 2
  • All extra line breaks are removed (Including at the end of the content)

✅ Images

  • Images are licensed for reuse (don’t check for Connections Content)
  • Images include proper attribution and links
  • Image quality is high
  • There is at least one image (anywhere in the article, if applicable)
  • Apps/webpage screenshots are used when applicable
  • Images are between 300-600 pixels wide
  • Images are not centered or wrapped in text

✅ HELPFUL TOOL: Cut article body and paste into Word and Grammarly

  • Incorporate any necessary changes to content in the CMS

✅ Request an edit if correcting changes would take more than 10 minutes

✅ Advise the writer of any major errors you corrected in the comment box before editor approving

Quality Push

✅ Quality push when appropriate (for client specific work and when deadlines allow it)

✅ Subheadings

  • Subheadings are in logical order.
  • Give the most interesting elements at the beginning and the end (10 best ways to store personal information, #1 shouldn’t be buy a phone with more memory).
  • Subheadings are parallel elements. Subheadings are all questions or statements or names of apps, etc.
  • Subheadings answer the question or address the statement/topic in the headline (If the title includes “Steps to,” “Reasons for,” etc. make sure the subheadings are the proper elements (steps, reasons, etc.).
  • There are a good number of subheadings (3 or more/500 words – although more is better).

✅ Sections & Formatting

  • Sections should be 4 or less paragraphs. Three is ideal. (When four or more are used, it is usually a sign of fluffy content.)
  • Content utilizes bullet points when it adds to the clarity of the content.

✅ Show versus Tell

  • Content should provide the most interesting element of the idea. (If the idea is about highest grossing apps, include numbers that show revenue.)
  • Content should include relevant facts, tips, examples and stories.

✅ Fluff

  • It should be obvious that the writer performed additional research (outside of the given resources).
  • Content should not include fluff and/or filler text.
  • Sections and paragraphs that don’t add any substance to the article should be removed.

✅ Unique Ideas

  • Content should not include obvious elements and common knowledge. 

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