Understanding a Project's Style Guide

CopyPress uses Style Guides to help creatives better understand the expectations and requirements of an assignment. It is important that you read through the Style Guide before you start working on an assignment.

Remember: Every campaign has a different Style Guide. Make sure you read it and understand all the requirements before you start an assignment.

Who Uses Style Guides?

Everyone involved with an assignment needs to have a complete understanding of the Style Guide, including the:

• Writer.
• Editor.
• Publisher.
• QA.
• Project Manager.

What's Included in Style Guides?

You can find important information about the client and their guidelines in a style guide, including:

• Client's website.
• Target audience.
• Competitors to avoid.
• Guidelines on formatting, linking style, and restrictions.
• Example articles.

Reading the style guide ensures you follow all of the client's preferences and can reduce the chances of receiving an edit request.

Where Can You Find the Style Guide?

You can access an assignment's Style Guide by clicking the "Assignment Brief" icon on the right panel in the Assignment Window. The Style Guide is the second window next to "Instructions."

Please read the entire Style Guide so you know all of the details of the specific assignment and client preferences.

If you ever have questions about the Style Guide, you should email your project manager directly. Their email address can be found under the Assignment Instructions.