Understanding the Different Types of CopyPress Blog Styles

The most common content assignment for our writers is a standard blog article. Unless otherwise specified, use AP style for all articles. Articles usually follow these styles:

Topic Breakdown

This blog style takes one main topic or idea and dissects its different parts in extreme detail. Each supporting section in this type of article should point back to the central topic.

Example: Credit Score Blueprint: Everything You Need to Know — Lifed.com

Lists/Countdowns

This blog style takes one theme and provides a list or countdown of relevant sub-topics. When writing list-based blog articles, remember to:

• Only use numbers in subheadings when the numbers are relevant to the text (such as a countdown)
• Try to get more creative than the standard top 10 lists
• Use random numbers in lists to get more attention (13 Largest, Top 22, 18 Shortest)
• Avoid "best of" or "worst of" lists
• Make use of words ending in –est (Shortest, Prettiest, Biggest, Strangest)

Example: 9 Ways To Collect Crowdsource Data for Marketing — CopyPress

Steps/How To 

This blog style takes a complex activity or idea and provides a methodical overview of accomplishing said activity or idea. The supporting sections of this style blog article should be thorough and include photos when relevant. Additionally, use numbers in subheadings in numerical order to show there's a sequence.

Example: How To Make the Perfect Hard Boiled Egg — GoodHousekeeping.com

Evolution or Timeline 

This blog style has a specific event or activity that the blog article is building up or staging. The supporting sections should discuss the event or provide context to the concluding point. Remember to:

• Use numbers or dates in the subheadings
• Show when, how, and why something happened

Example: The History and Evolution of Artificial Intelligence, AI’s Present and Future — Alltech Magazine

Graphic Focused

This blog style takes a central theme and uses images, videos, or other graphics to cover the topic. Writers will focus more on curating than actually writing long-form copy. Remember that:

• The graphics are usually curated first.
• The text is written to support the graphics

Example: The World's Most Beautiful Beaches — Condé Nast Traveler