How To Check Facts and Requirements

Always make sure that the content follows the style guide and instructions. Clients usually have specific requirements for:

• Word count: Number of words for the entire assignment.
• Image use: Number of images, size of images, placement of images, and specific attribution.
• Keywords: Number of keywords and placement of keywords.
• Linking: Keywords to link, inbound or outbound linking restrictions or requests, and number of links.
• Formatting: Subheading use and font formatting.
• Taboo topics: Competitors to not mention and topics or terms to avoid.

Check the Facts

Ensure that the data, facts, stats and quotes are all entirely accurate. At CopyPress, we use the acronym NORT to check for quality data. That means the information is:

• N: Not from a competitor.
• O: Originally sourced (i.e. not sourced to someone quoting a research paper, but sourced to the actual research paper).
• R: Recent information that was collected in the last 1-2 years.
• T: Trustworthy and comes from an official or authoritative source in the industry.

Check the Proper Nouns

If a proper name, place or thing is unfamiliar to you, search for the term to make sure it is spelled, capitalized, and referenced correctly.

Check the Links

Open each link and make sure:

• The link opens to the correct page.
• The anchor text is an accurate reference to the linked page (the anchor text isn’t misleading, and the link opens to a page that seems natural with the context of the anchor text).
• The link does not lead to a competitor's site.
• The links do not lead to the same page more than once in an article.

Check the Images

Unless otherwise specified, all content will require at least one properly attributed image. Make sure all images are added and sourced correctly.