How To Write a Blog Introduction and Conclusion

The introduction and conclusion are important sections of blog articles. CopyPress writers are expected to know how to craft an appropriate introduction and conclusion for each article they write. This is a skill we test for in the onboarding process. 


Both the introduction and conclusion are important elements of blog posts, as they tell the reader what the content is about and highlight the main takeaways in a few sentences. Both should provide a brief summary of the article, but:

  • The introduction should encourage the audience to read by showcasing the main benefit of the content.
  • The conclusion should reward the audience for reading by reiterating the main benefit of the content.

The Introduction

  • Should be brief (one short paragraph is best).
  • Quickly grabs and keeps the reader’s attention.
  • Gets right to the point and does not include filler text.
  • Supports the title by stating the main idea of the content and offering a short synopsis of the content to come.
  • Answers the reader’s question, “What’s the point?"
  • Gives the reader a concrete image to focus on throughout the article.

Example

Regular maintenance schedules protect and preserve your vehicle's long-term health. This maintenance is particularly important for anyone who drives a good amount throughout the year. Regularly changing your engine oil is one of the most important ways of maximizing your vehicle's performance. Still, every car is different, and you might have questions about what type of oil to use and how often you need to change it. Keep reading to learn the answers to these questions and everything else you need to know about oil changes.

The Conclusion

  • Should be brief (one short paragraph is best).
  • Summarizes the main idea of the content without being meaningless or too broad.
  • Reminds the audience of the benefit of reading.
  • Wraps up the content so the article feels complete.
  • Includes a call to action:
    • Most online content is created to engage the audience and encourage comments and user interaction.
    • Ask a question for audience feedback or opinions whenever you can in a conclusion.

Example

As a comprehensive dealership, we strive to help you throughout the life of your vehicle. You can do everything from test-driving to financing to servicing your car with us. So whatever your vehicle needs, whether it's an oil change or a new battery, we have you covered. Plus, you can be confident knowing you'll get award-winning customer service anytime you visit our dealership. Contact us online or give us a call to learn more about the best maintenance schedule for your vehicle.

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