How to Write a Blog Introduction and Conclusion

The introduction and conclusion are important sections of blog articles. CopyPress writers are expected to know how to craft an appropriate introduction and conclusion for each article they are assigned. This is a skill we test for in the onboarding process. 


Both the introduction and conclusion are important elements of blog posts, as they tell the reader what the content is about in a few sentences. Both should provide a brief summary of the article, but:

  • The introduction should encourage the audience to read by showcasing the main benefit of the content.
  • The conclusion should reward the audience for reading by reiterating the main benefit of the content.

The Introduction

  • Should be brief (it is best if it is one short paragraph).
  • Quickly grabs and keeps the reader’s attention.
  • Gets right to the point and does not include filler text.
  • Supports the title by stating the main idea of the content and offering a short synopsis of the content to come.
  • Highlights the benefit of reading:
    • Answer the reader’s question “What’s the point?”
    • If there isn’t a point, it’s probably not a good topic in the first place.
  • May evoke the mind’s eye:
    • A good way to draw in the reader is by giving them a concrete image to focus on through your words.

The Conclusion

  • Should be brief (it is best if it is one short paragraph).
  • Summarizes the main idea of the content without being meaningless or too broad.
  • Reminds the audience of the benefit of reading.
  • Wraps up the content so the article feels complete.
  • May ask a question:
    • Most online content is created to engage its audience and encourage comments and user interaction.
    • Ask a question for audience feedback or opinions whenever you can in a conclusion.

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